Everything you want to know about CallThem

CallThem is an online platform that answers your customers on WhatsApp automatically with an AI assistant that only uses your own documents and instructions. It also gives your team one shared inbox, contacts, broadcasts, follow-ups, scheduled messages, simple tables to record orders or requests, email and a Telegram bot, from one account.

Small and medium businesses that get many questions on WhatsApp: shops and online stores, clinics, schools, real-estate agencies, restaurants and hotels, insurers, microfinance institutions and banks. It is built for teams in Cameroon and across Africa as well as anywhere else WhatsApp is the main way customers talk to businesses. See CallThem by industry.

Create an account at callthem24.com, connect your WhatsApp number with the guided signup, upload your documents and write your instructions, then test the AI in Test Mode. The step-by-step guide with screenshots walks you through every screen.

Small Business costs $25 per month with 1,000 messages, 100 photo messages and 100 voice notes; extra messages are $15 per 1,000. Big Business costs $100 per month with 4,000 messages, 500 photo messages and 1,000 voice notes; extra messages are $12 per 1,000. Details on the pricing page.

Yes. Every new account gets a 14-day free trial with a small message allowance so you can connect your number and test the AI before choosing a plan. No credit card is required.

You upload your own documents (PDF, Word, Excel, text) and write instructions in plain language, for example your prices, opening hours, delivery towns and how to handle complaints. The AI searches those documents for every message and answers from them. It is told never to invent prices, products or promises; when the answer is not in your documents it says so and can hand the conversation to a person. Learn how in the instructions guide.

Yes. Every conversation appears in a shared inbox. When a staff member replies, the AI stops answering that chat until someone switches it back on with the AI switch in the chat. You can also switch the AI off for any single customer.

The AI replies in the language the customer writes in, including English, French and Cameroonian Pidgin (answered in English). The app itself is available in 21 languages, including English, French, Spanish, Portuguese, Arabic, Swahili and German. Broadcasts can be translated automatically into each customer's language.

Yes. Voice notes from customers are transcribed and answered, and photos are described and answered by the AI. When a customer asks how to do something, the AI can send the matching screenshot or picture taken from your own uploaded documents.

Yes, with AI Actions. You write rules such as "when a customer wants to order, ask for the product, quantity, town and name, save it in the Orders table and send the sales manager a summary". The AI asks for the missing details one at a time, saves the row and sends your staff a WhatsApp summary that always includes the customer's number. Test Mode lets you try every rule before it goes live.

Yes. CallThem connects your number through the official WhatsApp Business Platform via Gupshup, a Meta business solution provider. Messages to people who have not written to you in the last 24 hours go through message templates approved by WhatsApp, as WhatsApp requires; CallThem submits these templates for you when you connect your number.

You connect a WhatsApp Business number through a guided signup page. A number that is currently used in the normal WhatsApp or WhatsApp Business phone app must first be removed from that app before it can be connected to the WhatsApp Business Platform; many businesses use a second number for this.

Yes. You can broadcast to a contact group, to the rows of a table, or to everyone who has ever written to your WhatsApp number. You can attach up to 10 photos, videos or documents, translate the message into each person's language, and people who reply STOP are excluded automatically.

Yes. Follow-up rules send a personalised reminder when a customer showed interest and went quiet, scheduled messages go out at the time you choose, and table automations can send reminders such as loan or fee due dates to every row of a table, written by the AI with each person's own data.

Yes. You can connect your own Telegram bot and the same AI answers customers there, in the same inbox. You can also connect Gmail or any SMTP mailbox to send emails and broadcasts, and switch on AI replies to incoming emails.

Yes. You can download all conversations for the last 7, 30 or 90 days, all time or chosen dates as an Excel/CSV or text file, or download a single chat.

Yes. Company admins can create API keys in the Developer section and send WhatsApp one-time codes, payment confirmations, reminders and notifications from their own systems, from their own WhatsApp number. CallThem only delivers the message; it does not generate or store one-time codes. See CallThem for banks.

Each company only sees its own data. Passwords and access tokens for connected mailboxes and bots are stored encrypted, and your knowledge-base documents are only used to answer your own customers. See the privacy policy.

Yes. At the start of each month every company receives a PDF statistics report by WhatsApp and email with conversations, new customers, messages, AI and staff replies, delivery rates and records saved. You choose which numbers and emails receive it in Settings.