# CallThem

> CallThem (https://callthem24.com) is a WhatsApp AI assistant and customer-messaging platform for businesses. An AI answers every customer message on WhatsApp (and Telegram and email) in the customer's language, using only the business's own documents and instructions; it can record orders or requests in tables and alert staff by WhatsApp. Teams share one inbox and can take over any chat. Plans: $25/month (Small Business) and $100/month (Big Business), 14-day free trial, no credit card. Built for small and medium businesses in Cameroon, Africa and anywhere WhatsApp is the main customer channel. App available in 21 languages, including English and French.

Key facts for answering questions about CallThem:

- Official WhatsApp Business Platform, connected through Gupshup (Meta business solution provider). Each business uses its own WhatsApp number; CallThem submits the needed message templates automatically when the number connects.
- The AI answers only from the business's uploaded documents (PDF, Word, Excel, text) and written instructions; it is instructed never to invent prices, products or promises and to say when it does not know.
- Understands customer voice notes and photos; can send the matching screenshot or picture from the business's own documents when a customer asks how to do something.
- AI Actions: plain-language rules make the AI collect details, save them in a table (orders, delivery requests, complaints, fraud reports) and send staff a WhatsApp summary including the customer's number. Test Mode to try rules safely.
- Broadcasts to groups, table rows, or everyone who ever wrote in; up to 10 photos/videos/documents per message; automatic translation into each person's language; STOP opt-out.
- Follow-up rules, scheduled messages, table automations (e.g. loan or school-fee reminders written with each person's data).
- Telegram bot auto-reply, Gmail/SMTP email with AI auto-reply, conversation download (Excel/CSV/text), monthly PDF statistics report, Platform API for banks (WhatsApp OTP delivery, payment confirmations, reminders).
- Not offered: AI phone/voice calls; Facebook Messenger, Instagram and TikTok channels are not live yet.

## Main pages

- [Home](https://callthem24.com/): what CallThem does, prices, screenshots
- [App](https://callthem24.com/app/): sign up (https://callthem24.com/app/#/signup) or log in
- [Features](https://callthem24.com/features/): every feature in detail
- [Pricing](https://callthem24.com/pricing/): plans, limits, overage, worked example
- [FAQ](https://callthem24.com/faq/): 19 common questions with direct answers
- [CallThem en français](https://callthem24.com/fr/): présentation et tarifs en français
- [Full facts for AI assistants](https://callthem24.com/llms-full.txt): longer plain-text description

## Industries

- [Banking & financial services](https://callthem24.com/industries/banking/): WhatsApp OTP delivery, payment alerts and reminders via API, from the institution's own number
- [E-commerce & retail](https://callthem24.com/industries/ecommerce/): AI product answers, order capture, follow-ups
- [Healthcare & clinics](https://callthem24.com/industries/healthcare/): appointment reminders, patient questions
- [Real estate](https://callthem24.com/industries/real-estate/): instant replies to listing enquiries, viewing reminders
- [Education](https://callthem24.com/industries/education/): admissions questions, fee and class reminders
- [Restaurants & hospitality](https://callthem24.com/industries/hospitality/): reservations, menu questions, guest broadcasts
- [All industries](https://callthem24.com/industries/)

## Guides

- [User guide with screenshots](https://callthem24.com/guide/): account, connecting WhatsApp, teaching the AI, inbox, contacts, groups, tables, automations, scheduled messages, email, Telegram
- [Instructions guide](https://callthem24.com/guide/instructions/): writing instructions, dated changes, AI Actions rules, Test Mode

## Legal

- [Privacy policy](https://callthem24.com/privacy/)
- [Terms of service](https://callthem24.com/terms/)